What This Means

You’re like most companies. Success depends heavily on individual performers. Training works for some people but not others.

You're in the danger zone. You have a pretty good feel for what makes you successful, but there’s room to improve if you want to replicate it consistently. As you grow or lose key people, cracks will appear.

Where Your Gap Is

If Know Yourself < Know Your Best Customers: Your bigger gap is internal - you can't fully explain or replicate what your top performers do. Start by investigating what they do well and asking questions to understand why it works so well.

If Know Your Best Customers < Know Yourself: Your bigger gap is external - you're unclear on why customers actually choose you. Interview your best customers to validate your assumptions.

If your scores are similar, both dimensions could use a tune-up. Pick one to build momentum, then tackle the other. It’s a feedback loop, so spend less time worrying about where to start and dig in wherever you think will create the most momentum.

I’ve provided you with a guide below

Next Steps

Option 1: Download the guide "Starting to See Clearly" and start closing these gaps yourself.

Option 2: Schedule a 30-minute diagnostic call to talk through your specific situation and what it would take to systematize your success patterns.