Helping companies find clarity, eliminate blind spots, and grow with purpose.
For 20+ years in sales, I’ve seen the same problems repeatedly.
Companies believe they understand their value, but can’t articulate it.
Reps rely on instinct, but can’t teach it.
Leaders make decisions without customer insight.
The result?
Inconsistent growth. Unscalable performance. Misaligned teams.
The fix always seems obvious: more training.
✧ New workshops
✧ New scripts
✧ New tools
But that doesn’t address the root issue.
You can’t train your way out of a clarity gap.
Most organizations skip the work of understanding:
What customers value most
How their best reps actually win
Which differentiators are real vs assumed
What needs to evolve from outdated habits
This is how companies end up sounding like everyone else
Your best paths to growth already exist within your best customers.
When you understand why they buy, with specificity, you unlock the clarity to align your team, improve performance, and grow sustainably.
This belief shapes a framework I call The Seven Steps to Sell Like You®; a repeatable, practical, human approach to selling grounded in authenticity and customer truth.
The Seven Steps to Sell Like You®
Sell Like You® is my core framework. It’s built around seven simple, practical steps that help teams sell in a way that’s authentic, effective, and repeatable.
Know Yourself: Get clear on what you stand for, how you create value, and what makes you different.
Know Your Best Customers: Understand who they are, why they buy, and the words they use to describe working with you.
Know Your Process: Define the stages of your sales motion so everyone understands what “good” looks like.
Know Your Methods: Clarify the specific actions, channels, and plays your team will use to create and advance opportunities.
Know Your Rules: Set the boundaries: who you pursue, who you don’t, and when you’re willing to walk away.
Be Held Accountable: Build the coaching, metrics, and rhythms that keep everyone aligned and moving.
Keep Your Swagger: Stay confident, prepared, and human. Your team can sell with conviction instead of scripts.
Hands-on. Collaborative. No ego. No theatrics.
I work alongside leaders and reps to:
Eliminate blind spots
Modernize success behaviors
Refine messaging
Strengthen accountability
Build scalable systems
Embed behaviors that drive consistent results
I roll up my sleeves. I ask uncomfortable questions kindly, and create the safe spaces for them to be answered.
I help you see what you couldn’t see before.
What Leaders Are Saying
“What I appreciate the most about Jeff is his ability to unpack, simplify, and articulate the complexities of selling… and he does it with both humility and assertiveness.”
— Vince Fowler
“He has an innate ability to put people at ease, which creates this safe environment for people to learn and collaborate.”
— Julia Simmons
Beyond The Work
I was born and raised in the Detroit area, where I still live today with my wife Laurah. We've been married 18 years and have two kids—Ally (16) and Ian (14)—plus my stepson Michael (28).
When I'm not working, you'll find me on a golf course or in the kitchen cooking for friends and family. Both teach you the same lesson: process matters, but so does knowing when to improvise.
I share what I've learned through my books (The Five Forgotten Fundamentals of Prospecting and When It Goes Sideways), and my podcasts (The Why and The Buy and Rethink The Way You Sell).
I'm not hard to find... Between my two podcasts and the ones I've guested on, I've got more than 1,000 episodes under my belt.
