Decode “What Good Looks
Like Here.”
Before It Walks Out the Door.
Your best people know how to win. They just can't explain it.
I help you systematize what they do instinctively so your whole team can do it, and it doesn't leave when they do.
If revenue growth feels harder than it should, there’s a reason.
Messaging sounds generic
Top performers succeed by instinct
Onboarding takes too long
New customers are hard to reach
You can’t reliably replicate your best customers
This isn’t an effort problem. It’s a clarity problem.
Most leaders throw more training at the problem.
It’s logical…
”If the team just had better skills, we’d grow…”
But training alone rarely fixes the deeper misalignment.
Most programs “customize” by adding your logo to their slides, but they don’t address:
Why your best customers actually buy from you
What differentiates your team
What top reps do that others can’t articulate
How comp, accountability, and meetings reinforce (or undermine) success
If the foundation is unclear, nothing sticks.
Your best customers already know how to grow your business.
When you understand why they buy, in their words, youstart to understand “What Good Looks Like Here,” validate your real value, and replicate your best customer relationships with confidence.
This is the heart of my work.
Here’s how I do it.
The Seven Steps to Sell Like You® framework shapes my approach.
These three phases show how we put it into practice together.
Self-Assessment
A free, lightweight way to surface gaps in value clarity and customer understanding.
It takes less than 10 minutes, and you get immediate results.
Clarity Work
Deep conversations with leadership, and when allowed, your best customers, to decode “What Good Looks Like Here” and define true differentiators.
Practical Integration
We roll up our sleeves together to apply clarity where it matters:
Training aligned to customer motives and values
Messaging
Accountability structures
Comp plans
Meeting rhythms
Where the financial impact lives
The clarity we build together shows up on your P&L in three places:
Pricing discipline. When your team can clearly articulate what makes you different, they stop giving away margin to win deals they should've won at full price. On rep-influenced revenue, even a 2% improvement drops almost entirely to your bottom line.
Knowledge preservation. Your veteran reps carry relationships and instincts that took years to develop. When they retire or move on, that knowledge either transfers or it doesn't. This work systematizes what they know before it walks out the door.
Ramp acceleration. Every quarter you shave off a new rep's path to full productivity pulls forward gross profit on revenue they'd otherwise have been too green to close. Clear expectations from day one compress ramp time because nobody's guessing what "good" looks like.
What Leaders Say
“I always walk away from our conversations with a renewed clarity.”
— Jamie Headley
“While pendulum swings in sales become the norm, Jeff is a consistent voice of reason.”
— DeJuan A. Brown
“He's one of the best I've ever worked with.”
— Craig Hess
“He was able to strip the sales process down to a very simple and repeatable framework, and our reps are asking deeper, more effective questions than ever.
— Bill Gillies
My Services
Training & Workshops
Equip your team with the clarity, structure, and behaviors that drive consistent sales performance.
Workshops or multi-month engagements help your reps understand what truly works, why it works, and how to do it again.
All training is built specifically for your team’s reality — not a one-size-fits-all program.
Speaking & Keynotes
Shift the way your organization thinks about selling.
I bring practical expertise, humor, and insight that challenge assumptions and offer a clearer path to sustainable growth.
Topics include the 7 Steps to Sell Like You®, You Don’t Have a Closing Problem, and other audience-tested themes.
Sales Transformation
Make your sales engine clearer, stronger, and more consistent.
I help companies identify what truly drives performance, remove obstacles, and modernize the systems and behaviors their teams depend on.
This work begins with an assessment, followed by structured 3-month transformation cycles and ongoing advisory support if needed.
What Makes This Different
I don't deliver training and disappear. Most sales improvement programs give you someone else's playbook and hope it sticks.
You get your own playbook, not a borrowed one. We decode 'What Good Looks Like Here' — the specific patterns your best people use to win in your market, with your customers. Not a generic methodology with your logo on the slides.
The diagnosis comes before the prescription. Training fails when nobody's addressed the environment first. We identify the systemic issues — comp plans, accountability gaps, unclear expectations — that make most programs fade within weeks.
Your veterans won't resist this. I work on-site, shoulder-to-shoulder with your team, earning credibility with the people who typically tune out outside consultants. When your 25-year rep says "this guy gets it," the whole team leans in.
The results are visible, teachable, and durable. Visible because we name what was previously instinctive. Teachable because we turn it into something the whole team can learn. Durable because it's built into your systems, not dependent on any one person.
You're not buying a training event. You're building an asset.
C-Level Sales Executive Experience | 6x President's Club | 20+ Years in the Field
“Jeff consulted for my company and proved to be an invaluable resource. He sees the high-level issues and opportunities and breaks them down into implementable and achievable goals.
Although I have moved on from that company, I still consult Jeff when I need to work through a problem, get advice on a situation, or just need someone to bounce ideas off of. I always walk away from our conversations with a renewed clarity and optimism.”
✧ 20+ Years in the Field | C-Level Sales Executive | 6x President's Club ✧
I've been in your shoes. I know what it takes.
Whether you need training, a keynote speaker, or help transforming your sales organization - let's talk.
