The real problem in the sales industry today is not that there aren’t enough tools, it’s that nobody knows how to sell.

Whether you’re new to sales, just starting a new gig, or a grizzled sales veteran looking to stay on top of your game, these five essential pieces of sales advice will benefit you, make you think differently, and set you apart.

Some sales are easier to make than others, but the fundamentals are all the same.

What’s worse than an impersonal email blast? An email blast that tries really hard to seem personal, while remaining painfully, obviously, automated and impersonal.

You are selling the difference between what you are offering and what your customer is currently doing.