Increase Your Sales Swagger and Become the Best in the World

“Anyone who is going to hire you, buy from you, recommend you, vote for you, or do what you want them to do is going to wonder if you’re the best choice.  Best as in: best for them, right now, based on what they believe and what they know. And in the world as in: their world, the world they have access to.” Seth Godin from The Dip

The turn of a new year is as good a time as any to evaluate your mindset. I speak and write about the importance of confidence and unflappable self-belief in sales. It’s an attitude I like to refer to as swagger.

According to Urban Dictionary, Swagger is:

to conduct yourself in a way that would automatically earn respect.”

Notice that I’m not talking about being cocky or arrogant, that doesn’t play well in most rooms. The goal is to have a presence, but not turn people away.

I heard a story about a patient who told a surgeon that he was going to get a second opinion before scheduling surgery.

“Second opinion?  If you want a second opinion, ask me twice.”

That’s probably a bit heavy-handed to say out loud, but that should be your inner monologue… That’s real swagger.

So how much swagger do you have?  What’s your mindset when you walk into a room or enter a conversation? Are you totally confident in your presence for that interaction?  Do you know what you bring to the table in that relationship?  Are you completely sure that you are valuable in that situation?  You should be, or why are you even there?

To increase your swagger this year (or anytime), I rounded up some of my favorite swagger-boosting resources:

1.    5 Ways to Channel your Swagger to Succeed in Sales

2.    The Salesman Podcast: The Sales Fundamentals that Work

3.    The Importance of Having a Resilient Positive Attitude

I like to tell people to say this every morning when they’re brushing their teeth.

“I’m the best in the world at what I do, and the really scary part is that I’m only half as good as I’m going to be.”

Say that a few times and you start to believe it. Say it ten times in a row, and you start to feel a fire in your belly. Say it a hundred times in a row and you’re ready to run through a brick wall.

The only possible outcome is that repeating that phrase amplifies your confidence. If will lift you up when you are down, and if you’re already feeling good, it will make you soar. Download this graphic and stick it to your bathroom mirror or your laptop.

Your attitude is the foundation for your success. Work on it, build it, and remind yourself of it. The world is a better place when you’ve got your swagger about you, and you can’t count on anybody but yourself (or maybe your mom) to boost it. Take ownership of it, and make something with it.