Rethink The Way You Sell

Why do you listen to a sales podcast? You’re looking to learn something that can help you win more deals, advance your career, and probably make a little more money along the way.

There are hundreds of podcasts out there that will tell you what works in sales, but not enough that go into why. Once the tactic has run its course, you’re left to look for another one. I’m not interested in teaching you how to succeed this month. I want you to excel in sales for life.

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The Why and the Buy Podcast

My co-host Christie Walters and I ask listeners:

  • Do you know why your customers buy from you?

  • Do you know why you do what you do? and

  • Why does it matter?

Christie and I connected over a shared notion that success in sales, business, leadership, and life is not about following a prescribed step-by-step process. Instead, it's about perspective. It's about pausing to assess what success looks like and why it's worthwhile to pursue. Then, it's about thoughtfully navigating your way through every unique situation you face.

Christie Walters and I are seasoned sales professionals who co-host The Why and the Buy podcast. Christie is a Regional Director of Global Accounts for Convergint Technologies. I help salespeople and companies rethink the way they sell through speaking, training, and his book The Five Fundamentals of Prospecting.

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