Transparent Selling and Leading with Todd Caponi

Todd Caponi is the author of The Transparency Sale and The Transparent Sales Leader. He’s speaker, a sales trainer, and someone I wholeheartedly refer to as a sibling in sales. He’s also a total nerd for sales history, and uses the wisdom of the past to reflect on current events. 

You can find him at https://toddcaponi.com/ or on the socials 

Linkedin: https://www.linkedin.com/in/toddcaponi/ 

Twitter: https://twitter.com/tcaponi 

Instagram: https://www.instagram.com/tcaponi/ 

Here’s what Todd and I dug into on today’s episode:    

-   His sales origin story    

-   How his Dad was the original Transparent Sales Leader    

-   How selling meant something different 100 years ago than it does today    

-   Every relationship is better with transparency    

-   Transparency is a prediction machine    

-   What does it mean to Todd to #SellLikeYou

   -   And much more… 


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Five Intangible Qualities For Success

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A Novel Framework For Handling Sales Objections