Eliminate the blind spots that hide your simplest paths to new revenue
I help companies clarify their value, understand their best customers, and build a sales system that grows sustainably, not accidentally.
If revenue growth feels harder than it should, there’s a reason.
Messaging sounds generic
Top performers succeed by instinct
Onboarding takes too long
New customers are hard to reach
You can’t reliably replicate your best customers
This isn’t an effort problem. It’s a clarity problem.
Most leaders throw more training at the problem.
It’s logical…
”If the team just had better skills, we’d grow…”
But training alone rarely fixes the deeper misalignment.
Most programs “customize” by adding your logo to their slides, but they don’t address:
Why your best customers actually buy from you
What differentiates your team
What top reps do that others can’t articulate
How comp, accountability, and meetings reinforce (or undermine) success
If the foundation is unclear, nothing sticks.
Your best customers already know how to grow your business.
When you understand why they buy, in their words, you eliminate blind spots, validate your value, and replicate your best customers with confidence.
This is the heart of my work.
Here’s how I do it.
The Seven Steps to Sell Like You® framework shapes my approach.
These three phases show how we put it into practice together.
Self-Assessment
A free, lightweight way to surface gaps in value clarity and customer understanding.
It takes less than 10 minutes, and you get immediate results.
Take it here
Clarity Work
Deep conversations with leadership, and when allowed, your best customers, to eliminate unconscious competence and define true differentiators.
Practical Integration
We roll up our sleeves together to apply clarity where it matters:
Training aligned to customer motives and values
Messaging
Accountability structures
Comp plans
Meeting rhythms
What Leaders Say
“I always walk away from our conversations with a renewed clarity.”
— Jamie Headley
“While pendulum swings in sales become the norm, Jeff is a consistent voice of reason.”
— DeJuan A. Brown
“He was able to strip the sales process down to a very simple and repeatable framework, and our reps are asking deeper, more effective questions than ever.
— Bill Gillies
“He's one of the best I've ever worked with.”
— Craig Hess
My Services
Training & Workshops
Equip your team with the clarity, structure, and behaviors that drive consistent sales performance.
Workshops or multi-month engagements help your reps understand what truly works, why it works, and how to do it again.
All training is built specifically for your team’s reality — not a one-size-fits-all program.
Speaking & Keynotes
Shift the way your organization thinks about selling.
I bring practical expertise, humor, and insight that challenge assumptions and offer a clearer path to sustainable growth.
Topics include the 7 Steps to Sell Like You®, You Don’t Have a Closing Problem, and other audience-tested themes.
Sales Transformation
Make your sales engine clearer, stronger, and more consistent.
I help companies identify what truly drives performance, remove obstacles, and modernize the systems and behaviors their teams depend on.
This work begins with an assessment, followed by structured 3-month transformation cycles and ongoing advisory support if needed.
What Makes This Different
I don't deliver training and disappear. Most sales improvement programs give you someone else's playbook and hope it sticks.
I work differently. I roll up my sleeves and work in the field with your team; where the actual selling happens, not just in conference rooms.
I learn your industry fast enough that it feels like I've been selling with you for years.
I decode YOUR success patterns - not a generic methodology. We build from what your top performers already do well.
I diagnose systemic problems first. Training only works when the environment supports it. I identify and help you address the organizational obstacles that make most training programs fail.
I help manage the behavior change process. Real transformation takes time and support, and I'm there through the messy middle when change is hardest.
I create the environment where people feel seen and can speak candidly about what really matters.
Whether it's a keynote that challenges thinking, a workshop that builds skills, or a transformation engagement that fixes what's broken - you get practical expertise from someone who's been in your shoes.
C-Level Sales Executive Experience | 6x President's Club | 20+ Years in the Field
“Jeff consulted for my company and proved to be an invaluable resource. He sees the high-level issues and opportunities and breaks them down into implementable and achievable goals.
Although I have moved on from that company, I still consult Jeff when I need to work through a problem, get advice on a situation, or just need someone to bounce ideas off of. I always walk away from our conversations with a renewed clarity and optimism.”
✧ 20+ Years in the Field | C-Level Sales Executive | 6x President's Club ✧
I've been in your shoes. I know what it takes.
Whether you need training, a keynote speaker, or help transforming your sales organization - let's talk.
