Most Successful Companies Can't Explain Why They're Successful
You're a successful company in your space, but growth is only pacing with the market instead of exceeding it.
Your veterans deliver year after year, your newer reps struggle despite training, and the idea of another sales training program sounds about as appealing as updating the CRM.
Here's the truth: Your sales team isn't lazy, and they're certainly not stupid.
“It’s all about relationships.”
Bob's been crushing it for 20 years. He knows which accounts to prioritize and why customers trust him quickly. But ask him to teach it? Not much help. Why? Because most companies can't decode their own success patterns. The way Bob built relationships 20 years ago doesn't work the same way today. When you can't decode what made those relationships work, you can't evolve the methods for the current market.
I Help You Decode What's Actually Driving Your Success
Then I evolve it for today's buyers and systematize it before that knowledge walks out the door. But here's what I consistently find: Training alone won't fix your growth problem.
Organizational obstacles prevent success patterns from scaling:
Unclear accountability structures
Misaligned compensation
Role confusion between hunters and farmers
Strategic direction that shifts quarterly
Leadership stretched too thin to coach effectively
You can train all day. If the system works against people, nothing sticks.
That's why I start with diagnosis, not prescription.
“Jeff exhibits a masterful level of understanding of all things sales. He has an uncanny ability to simplify the complex and clarify the opaque. While pendulum swings in sales become the norm, Jeff is a consistent voice of reason.”
Services
Training & Workshops
Get your team focused on fundamentals and process clarity.
A single workshop or a longer-term engagement, I help teams understand the underlying frameworks and principles that enable their best work.
Custom-tailored training built around your specific situation - not an out-of-the-box playbook.
Speaking & Keynotes
Inspire your audience to rethink the way they sell.
As an author and podcast host, I bring the necessary energy and practical sales expertise to make your next event memorable and impactful.
Topics include: The 7 Steps to Sell Like You®, You Don’t Have A Closing Problem, and more.
Sales Transformation
Diagnose what's really broken, then implement lasting change.
When you need someone to decode what's working, identify obstacles, and help you implement systemic improvements.
My three-step process includes an assessment, 3-month transformation sprints, and optional ongoing support.
What Makes This Different
I don't deliver training and disappear. Most sales improvement programs give you someone else's playbook and hope it sticks.
I work differently. I roll up my sleeves and work in the field with your team - where the actual selling happens, not just in conference rooms.
I decode YOUR success patterns - not a generic methodology. We build from what your top performers already do well.
I diagnose systemic problems first. Training only works when the environment supports it. I identify and help you address the organizational obstacles that make most training programs fail.
I help manage the behavior change process. Real transformation takes time and support, and I'm there through the messy middle when change is hardest.
Whether it's a keynote that challenges thinking, a workshop that builds skills, or a transformation engagement that fixes what's broken - you get practical expertise from someone who's been in your shoes.
C-Level Sales Executive Experience | 6x President's Club | 20+ Years in the Field
“Jeff consulted for my company and proved to be an invaluable resource. He sees the high-level issues and opportunities and breaks them down into implementable and achievable goals.
Although I have moved on from that company, I still consult Jeff when I need to work through a problem, get advice on a situation, or just need someone to bounce ideas off of. I always walk away from our conversations with a renewed clarity and optimism.”
✧ 20+ Years in the Field | C-Level Sales Executive | 6x President's Club ✧
I've been in your shoes. I know what it takes.
Whether you need training, a keynote speaker, or help transforming your sales organization - let's talk.
