If you cannot differentiate, you cannot sell.
What is your differentiator? This workbook is designed to help you or your sales team determine your unique value proposition to improve your prospecting process.
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About the Author
Jeff Bajorek helps sales teams design and implement their sales strategies with a focus on the fundamentals, and by noticing what others don’t. He believes, in sales, the answers are often right in front of you, but you miss them because you search for a silver bullet that likely doesn’t exist. Jeff co-hosts The Why and the Buy Podcast, publishes a weekly newsletter, and is a regular sales speaker, trainer, and podcast guest.