Jeff Bajorek Jeff Bajorek

Leaning Into 2024

Another year is in the books.

Personally and professionally, my year had some significant peaks and valleys. I learned a lot and gained a lot of clarity as we go into the next year.

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Good Enough Isn't Good Enough

Last weekend in Nashville, my wife and I were waited on by an aspiring musician. After chatting, we checked some of her music out on Spotify, and the streaming data didn't seem to match the talent. She looks the part, her music is well-produced, and it sounds like something you could hear if you turned on the radio and landed on any of a handful of stations.

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Longevity Benefits Your Personal Brand

Something has come up a few times over the past week, and I didn't expect it- longevity.

A lot of sellers are moving around trying to advance their career, and I absolutely advocate that you find the right spot for yourself, because you'll never do your best work if you're not in the right position with the right company.

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Be Held Accountable: Empowering Sales Through Accountability Strategies for Salespeople and Managers

In the latest episode of "Rethink the Way You Sell," host Jeff Bajorek explores the critical theme of accountability in sales. Titled "Be Held Accountable," this episode delves into why accountability is often perceived negatively and seeks to redefine it as a positive and essential aspect of professional growth.

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The Company You Keep

Yesterday was my favorite day of the year.

Since 1999, my friends and I have been gathering together for a pre-Thanksgiving party in my home.

It started as kind of a gag- "Let's get dressed up and do something fancy" (you know, while sitting on the floor, eating off of paper plates with a keg of beer in the bathtub). We called it a Thanksgiving Feast with Merriment to Follow. I mailed paper invitations.

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Focus on Problems NOT Solutions. The Critical Difference Between COI and ROI in Sales.

In this insightful episode of "Rethink the Way You Sell," host Jeff Bajorek explores the delicate dance between cost of inaction (COI) and return on investment (ROI) in the sales process. Jeff breaks down the critical role emotions play in decision-making, discussing how a balance of COI and ROI can make or break the interest of a prospect. With a nod to the exchanges with thought leader Maria Bras, this conversation unravels the common mistakes that can stall progress and kill deals, emphasizing the necessity of evoking the right mix of emotional triggers to drive a sale forward.

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People Buy Emotionally. No Tension, No Sale

In this episode of Rethink the Way You Sell, host Jeff Bajorek challenges the traditional methods that dominate the sales landscape. He confronts the idea that logic alone can seal a deal, asserting that people buy emotionally first and only justify their decisions logically later. Jeff also debunks the increasingly popular notion that inbound marketing should take precedence, arguing that a more proactive approach is needed to effectively pull prospects through the sales pipeline.

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Get Clear

It's a tough go out there right now, and there's not a quick fix for your revenue issues. You're going to need to step back from your daily motions and flex some muscles that you may not have for a while. 

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Be Credible and Relevant: How to Build a Personal Brand that Sells

In this episode of "Rethink the Way You Sell," host Jeff Bajorek explores the critical role of personal brand and credibility in the sales process. He challenges listeners to ponder the question: Are you someone worth talking to with something worth talking about? Jeff argues that being perceived as a person of value, not just in business but also in life, can be the game-changer when it comes to getting callbacks, closing deals, and earning referrals.

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