I get calls all the time from salespeople who immediately jump into a self-serving pitch. These people are glossing over the fact that value is subjective and it means something different to every prospect they talk to. A canned pitch won’t do if you’re truly want to resonate with your prospect and convey your unique value proposition.
When you deliver your pitch, it’s likely that you’re thinking more about yourself than your prospect. If you were thinking more about them, you’d have more success.
Start your conversation with your prospect in mind by asking yourself:
- What does your product do?
- How will it benefit your customer?
- What does that mean to them?
In this video, I outline how to achieve much better results by thinking more about how your message will be received and less about you.
Check out more videos on my YouTube channel here.
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