In sales, you’re often asking someone to change the way they’re doing something. In order to change, they first have to admit they’re not doing something as well as they could be. Admitting that requires vulnerability.
When is the last time you got vulnerable with your prospect or customer? If you want your customers to be vulnerable with you, you have to be willing to be vulnerable with them.
In this video, I discuss how to up your vulnerability to create a deeper connection with prospects:
Check out more videos on my YouTube channel here.
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