What’s worse than an impersonal email blast? An email blast that tries really hard to seem personal, while remaining painfully, obviously, automated and impersonal.
An outreach solution like this is nearly always a reflection of the actual solution it’s offering. If the email is distant, insubstantial, and unthoughtful, it’s likely the solution it’s selling is too. Your email outreach doesn’t have to be that way. In this video, I outline how to take just a bit more time and effort to offer genuine value and stand out rather than prompting your email recipients to hit “delete.”
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